Volkswagen to unveil new brand design, logo at Auto Expo 2020

Date: 30 Jan 2020

At the Auto Expo 2020, Volkswagen will be celebrating two major announcements – Volkswagen’s SUV offensive and its new brand design. The brand is presenting its new logo and its new brand design to the public under the motto of “New Volkswagen”.

The brand’s visual language will be very different from that projected by Volkswagen to date. The symbol and trademark will be the new logo, which will be reduced to its essential elements and presented with a new design that is flat and two dimensional. The brand design and the logo aim for high flexibility and are intended for digital applications. It will be more modern, clearer and simple.

It would also apply to the new brand signals such as pictograms, typography  colors or layouts.

For the first time, the brand will have a female voice in the sound logo, which will replace the former brand claim.


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